Daniel C. Aitken

Daniel C. Aitken, Vice-President of Global Marketing, Communications and Investor Relations

With more than 25 years’ experience in the technology industry, including strategic business development, marketing, communications as well as mergers and acquisitions. Daniel is responsible for the development and execution of the corporate marketing and communications plan and for sustaining corporate brand and strategic initiatives. In addition, Daniel manages the Investor Relations portfolio of LeddarTech working closely with the Executive Management team.

Daniel began his marketing career in 1994 and transitioned into the technology industry in 1996, eventually becoming the Director of the Strategic Business Development unit of Future Electronics. As president of his own marketing agency, Daniel relocated to Los Angeles in 2008, where he provided consultancy services to various corporations. In 2012 he joined the German-based tech company ZMDI, where he successfully held the position of Director of Global Marketing and Communications. He later relocated in 2016 to Silicon Valley to lead the marketing efforts of Integrated Device Technology as Senior Director of the division. Daniel’s efforts at both ZMDI and IDT contributed significantly to their eventual individual acquisitions.

Daniel joined LeddarTech in 2018 as Vice President of Global Marketing and Communications. In 2020 the role of interim VP of Product Line Management was added to his portfolio until 2022. In January of 2022 he was promoted to the position of Vice-President of Global Marketing, Communications and Investor Relations.